WP GraphQL ( + Add-ons ), NextJS 13+ Using SSR, SSG, ISR, React, TailwindCSS, Vercel, Google Ads, Google Tag Manager, Google Analytics, Looker Studio Setup, Customization, Optimization, AI client training for content generation

Designing and developing bespoke headless WordPress and eCommerce sites built with WooCommerce, Shopify, React, NextJS which solve plugin conflicts and common theme limitations. Google Ad campaign creation, optimization and driving conversions.

Responsibilities

Google Ads campaign management with a focus on conversion optimization.
Conducting SEO research and content strategy development using advanced tools. Directing migrations to improve site performance and SEO repair.

Technical Challenges

Successfully parsed and transitioned content from legacy page builder and plugins to modern a more Native, plugin free WordPress implementation. Implemented NextJS using Apollo client and GraphQL, significantly improving site manageability and speed.

Takeaways

Elevated clients’ web presence, demonstrated by substantial improvements in SEO and Google PageSpeed scores. Pioneered the adoption of AI tools for clients, fostering self-sufficiency in content creation and marketing.