Google Analytics Health Audit and analysis

What Is a Google Analytics Health Audit?

Google Analytics is a cornerstone tool for understanding your website’s performance. However, if it’s not set up or configured correctly, your data could be incomplete or misleading, leading to poor decision-making.

A Google Analytics health audit is a comprehensive evaluation of your analytics account. It ensures your tracking is accurate, your reports are meaningful, and your setup aligns with your business goals.

Why Is a Google Analytics Audit Important?

Your business relies on accurate data to make informed decisions. Errors or misconfigurations in Google Analytics can result in missed opportunities, wasted marketing budgets, and flawed strategies. An audit ensures:

• Accurate Tracking: Eliminate gaps or inaccuracies in your data collection.
• Actionable Insights: Gain meaningful metrics that align with your KPIs.
• Compliance: Ensure your setup adheres to privacy regulations like GDPR and CCPA.
• Enhanced ROI: Optimize your marketing efforts with better data-driven strategies.

What Our Audit Covers

1. Account Structure and Configuration
   Verify account settings and properties are correctly structured.
   Evaluate user access and permissions for security and compliance.
   Ensure proper integration with Google Tag Manager and other tools.
2. Tracking Accuracy
   Check for missing or duplicate tags on your website.
   Ensure all key events (e.g., clicks, downloads, form submissions) are being tracked.
   Validate e-commerce tracking for online stores, including revenue and transaction data.
3. Goal and Conversion Tracking
   Audit existing goals to ensure they align with your business objectives.
   Identify gaps in tracking important user actions, such as signups or purchases.
   Configure advanced tracking setups, such as multi-step funnels or custom events.
4. Data Quality and Accuracy
   Assess filters to exclude irrelevant traffic (e.g., bots or internal visits).
   Identify anomalies in data, such as unusual spikes or dips in traffic.
   Verify referral sources and campaign attribution accuracy.
5. Custom Dashboards and Reporting
   Review existing dashboards for usability and relevance.
   Create or refine custom dashboards tailored to your KPIs.
   Ensure reporting provides actionable insights for stakeholders.
6. Google Analytics 4 (GA4) Migration Review
   Evaluate the transition from Universal Analytics to GA4.
   Ensure key features, such as event tracking and custom dimensions, are properly implemented in GA4.

Our Proven Audit Process

1. Discovery and Consultation
   We start by understanding your business goals, key metrics, and challenges. This ensures the audit aligns with your objectives and delivers meaningful results.
2. Comprehensive Evaluation
   Using advanced tools and techniques, we review your Google Analytics setup and data to identify errors, gaps, and optimization opportunities.
3. Actionable Recommendations
   Our audit report provides prioritized, actionable steps to improve your analytics setup, from quick fixes to advanced configurations.
4. Implementation Support
   Need help making changes? Our team can assist with implementing recommendations, ensuring your analytics account operates at its full potential.

Benefits of a Google Analytics Audit

• Accurate Data: Ensure you’re making decisions based on reliable information.
• Enhanced User Insights: Better understand your audience’s behavior and preferences.
• Optimized Marketing Efforts: Use clean data to refine campaigns and maximize ROI.
• Seamless GA4 Transition: Prepare for the future of analytics with a fully optimized GA4 setup.
• Actionable Reports: Gain clear, tailored insights that drive better strategies.

Who Needs a Google Analytics Audit?

A Google Analytics audit is ideal for businesses that:

• Suspect their analytics data is inaccurate or incomplete.
• Are preparing for or navigating the transition to Google Analytics 4.
• Want to ensure their tracking aligns with their marketing and business goals.
• Have experienced sudden changes in traffic or conversion data.
• Need better reporting to make data-driven decisions.

Why Choose Us?

• Analytics Expertise: We have deep experience in auditing and optimizing Google Analytics accounts for businesses across industries.
• Customized Solutions: Every audit is tailored to your unique needs and objectives.
• Actionable Results: Our reports provide clear recommendations that you can implement immediately.
• Full Support: From analysis to implementation, we’re here to help at every stage.
• Future-Ready Approach: We ensure your analytics setup is prepared for the transition to GA4 and beyond.

Take Control of Your Data Today

Don’t let inaccurate analytics data hold your business back. A Google Analytics health audit will ensure your setup is optimized for success, helping you make smarter, data-driven decisions. Contact us today to schedule your audit and unlock the full potential of your data.