Web Design & UI/UX

You’ve seen them — gorgeous websites with stunning animations, perfect typography, and zero results. Traffic comes in, looks around, and leaves. No calls. No form submissions. No sales. A pretty website without conversion strategy is just an expensive digital brochure that nobody reads.

I’m Jason Blakely, and I design websites where every pixel has a purpose. Responsive layouts that work flawlessly from a 27-inch monitor down to a five-year-old iPhone. Animations that guide the eye toward your call to action, not away from it. Accessibility built in from day one — because 26% of American adults have a disability, and excluding them is both bad ethics and bad business.

Design That Works as Hard as You Do

My approach to web design starts with a question most designers never ask: what does this website need to do? Not what should it look like — what should it accomplish? Every design decision flows from that answer. Color choices affect trust perception. Typography affects reading comprehension and time on page. Layout affects the user’s eye path — and that path needs to end at your conversion point.

I use tools like Figma for design and prototyping, but the real work happens in the browser. I build with modern CSS (Grid, Flexbox, custom properties), React component libraries, and GSAP for animation — the same animation framework used by Apple, Nike, and Google. The result is a site that looks custom and premium because it is custom and premium.

And unlike most designers, I write the production code myself. There’s no handoff gap between “the design” and “the build.” What I design is exactly what gets built, pixel-for-pixel, interaction-for-interaction. That eliminates the most common source of quality loss in web projects.

My Design Process

Step 1: Discovery & Brand Audit

Before I open any design tool, I need to understand your brand, your audience, and your goals. I review your existing materials, analyze your competitors, and interview you about what success looks like. If you don’t have established brand guidelines, I’ll develop them — color palette, typography scale, voice and tone, visual language. This foundation prevents the “let’s try something different” redesign cycle that wastes time and money.

Step 2: Wireframing & User Flow

I map out every page’s content hierarchy and user flow in low-fidelity wireframes. This is where we nail the structure — what goes where, what the user sees first, and how they navigate from landing to conversion. We iterate on structure before adding any visual design, because rearranging boxes is cheap. Rearranging finished designs is expensive.

Step 3: Visual Design & Prototyping

With structure approved, I create high-fidelity designs in Figma with interactive prototypes you can click through on your phone or desktop. You see exactly how the site will look and feel — including animations, hover states, and responsive behavior — before a single line of code is written. Revisions happen here, where they’re fast and free.

Step 4: Development & Animation

I build your design using React, Next.js, and modern CSS with GSAP animation. Every component is responsive, accessible (WCAG 2.1 AA compliant), and optimized for Core Web Vitals — Google’s page experience metrics that directly affect search rankings. I test across Chrome, Safari, Firefox, and Edge on both desktop and mobile.

Step 5: Launch & Performance Verification

Before launch, I run a comprehensive QA pass: cross-browser testing, accessibility audit (screen reader testing, keyboard navigation, color contrast), performance benchmarking (targeting 90+ Lighthouse scores), and content review. After launch, I monitor Core Web Vitals for 30 days to catch any real-world performance issues that lab testing might miss.

Key Benefits of Professional Web Design

• Higher conversion rates — Strategic design typically improves conversion rates by 30-100% compared to template-based sites
• Better search rankings — Core Web Vitals optimization means Google rewards your site with better positioning
• Accessibility compliance — WCAG 2.1 AA compliance reduces legal risk and expands your addressable market by 26%
• Brand consistency — A documented design system ensures every page, email, and social asset looks cohesive
• Mobile-first performance — 60%+ of web traffic is mobile. Your site will look and perform perfectly on every device
• Reduced bounce rates — Professional design with clear navigation keeps visitors engaged 2-3x longer than template sites

Frequently Asked Questions

What’s the difference between web design and web development?

Design is how it looks, feels, and guides the user. Development is how it functions, performs, and connects to your business systems. Most agencies split these into separate roles — which creates handoff friction and quality gaps. I do both, so the design vision and technical execution are perfectly aligned. You get one point of contact, faster delivery, and a better end product.

How long does a custom web design project take?

A typical project takes 4-8 weeks from kickoff to launch. Simple sites (5-10 pages, light interactivity) land closer to 4 weeks. Complex sites with custom animation, e-commerce, or integrations take 6-8 weeks. The biggest variable is feedback speed — I deliver quickly, and projects move fastest when you review promptly.

Can you redesign my existing site without starting over?

Absolutely. I often do incremental redesigns — updating the visual layer and interaction design while preserving the existing content, URL structure, and SEO authority. This approach is faster, cheaper, and less risky than a ground-up rebuild. We start with the highest-impact pages (usually homepage, service pages, and contact) and expand from there.

Your Website Should Be Your Best Salesperson

A well-designed website works around the clock — qualifying leads, answering questions, building trust, and driving conversions while you sleep. If your current site isn’t doing that, it’s costing you money every single day. Let’s talk about what a strategic redesign could do for your business.